Airtable Coaching for individuals and small companies

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Control center

Hi! I’m Tom, a London-based Airtable coach and consultant.

I fell into working with Airtable helping a friend’s start-up with a data project in 2022. I was blown away by how powerful and versatile a tool it is.

I realised Airtable and no-code tools could transform how small companies thought about technology. I set up NoCode Paradigm in 2023 to help individuals and company owners take advantage of this opportunity.

Coaching

I offer private, 1:1 coaching for individuals looking to build their first Airtable system or improve their Airtable skills. This can help you:

Get unblocked and start building
Get over technical and conceptual barriers
Build a well-architected and robust system that will serve your business for years

I offer coaching to clients in the UK, EU and USA (evening time slots available for clients in the USA).

Learn more about Coaching

Consulting

I build fully customised, internal systems for SME clients in the UK, using Airtable and other no-code tools.

I manage and deliver everything for you from first requirements through to deployment, offering “a rare and impressive blend of skills from data architecture to product design that you would typically need to acquire from a team of specialists”

Learn more about Consulting

Partner Programmes

I am accredited on the Airtable (2024), SmartSuite (2023) and Noloco (2025) Partner Programmes.

Airtable

SmartSuite

Noloco

Go-to Tools

Airtable

Parabola.io

Noloco

Make

Zapier

Blog & Media

Where does Airtable fit in the technology landscape?

Oct 2025 Airtable is best described as a friendly database. There is no other tool quite like it, which can make it hard to get your head around what sort of thing it is and where it might fit into your company’s tooling….

BuiltOnAir Podcast Appearance

Feb 2024

Happy clients

“Tom came into a fast moving marketplace project and brought immediate clarity to our complex data infrastructure and our future requirements. He recommended we build an MVP in Airtable and sat with the relatively non-technical team to teach them not just how to build it, but also the skills they would need to improve it once his project has ended. He brought huge integrity to his role, recommending when it was the right time for him to depart after 4 months and for the internal team to take over. The system he built is still the foundation for our growth on this product nearly two years after he started. Tom brings a rare and impressive blend of skills from data architecture to product design that you would typically need to acquire from a team of specialists.” Director or Product. UK/USA SME, 200 people

“Tom is a great consultant to help navigate the Airtable extra's you may miss, even as a regular user. He is direct, easy to understand, patient and goes the extra mile sending additional suggestions even after your session. HIGHLY recommend. Amy Thomson, CEO, ATM Artists. CEO, Music Rights Business, UK (2025)

Get in touch

Drop me a line for a free 45 minute conversation about your project